Realtors Internet Marketing

10 Cost-Effective Internet Marketing Ideas
by John

12
ShareWhen the cost of Google Adwords and other forms of paid search advertising continues to rise by the day, and tying strong return-on-investment (ROI) to any marketing expense is mandatory, we think it’s time you have a few “freebies” to tap into as traffic (and potential client) streams. Enjoy these, on the house!

Twitter
If used correctly, Twitter can be a powerful marketing tool. Start out by sending invites to all your friends, family, and existing clients, and regularly post items that are substantial and pertain to real estate. You can send out listings updates, open house information, local market trends, community event notifications, or commentary on real estate news. Building up your “tweet list” will drive traffic to your blog, site, or both if you keep relevant links to them interspersed in your tweets.

Facebook
Create your personal/professional profile, then set up a Facebook group page for your business entity. You can configure a list of links on this page, so please do so. Then as with Twitter, send out invites to all your friends, family, and existing clients. You will be able to have conversions on the group’s Wall, post items like videos, news stories, and pictures, use the discussion board, and create events. Events can be particularly helpful in promoting your open houses, seminars, charity events, or other types of meet-and-greets.

Craigslist
With Craigslist it’s very quick and easy to post your listings, so make sure to do so as soon as they are available. Craigslist users can easily search for the types of properties they are interested in, so make sure to use interesting, detailed descriptions, catchy images, and enticing marketing copy in the subject line of the ad you run. You can also post events like any open houses, seminars, charity events, or other types of meet-and-greets you do.

Blogger
It only takes about 5 minutes to set up your free Google account and begin blogging with Blogger, so even if you aren’t ready to be ultra serious about it, why not get some experience with it now? Once you’re up and running, start posting and sharing your blog posts with your networks on Twitter and Facebook. You can also add links to your blog and/or its posts to your website, email newsletters, email signature file, and traditional print marketing.

iContact
For about $10/month, iContact currently lets you send up to 5 blasts to up to 500 email contacts. Imagine the increases in brand recognition, visits to your website (and other online entities that you mention in your messages, and dialogue with existing and potential clients that could occur if you use this platform wisely. The program makes it easy to manage every aspect of your email marketing campaign, from template creation to timing each blast for high deliverability.

Google Knol
Unlike Wikipedia, which seems to have a very harsh editorial review process that can make adding even non-commercial content nearly impossible, Google Knol is a great place to demonstrate your authority as a real estate professional in your local market. Simply think up some common questions your clients have about your particular market, and then see what is in Google Knol. If it’s not there, then add it in the most descriptive and eloquent way possible. Any link you include to relevant resources on your website will be nullified for SEO purposes, but you still could get valuable traffic to the website that way if your post is effective.

Anyvite
Forget about Evite, Anyvite is much simpler to use when promoting and tracking anticipated participation in your open houses, speaking engagements, and other types of meet-and-greets. It literally takes minutes to set up your first event, and the interface makes it easy to manage your email contacts into groups.

YouTube
Who doesn’t like videos? Whether you have your own videos produced or not, you should still create a YouTube channel which you can use to select and group videos you find interesting and relevant to real estate. Here’s a quick tip: make playlists based upon the differnet kinds of clients you take on (such as buyers, sellers, and investors) and then fill those playlists with how-to videos that you find on YouTube that answer common questions those types of clients might have. You can then promote this channel you’ve created on your sites and social profiles!

Digg
Here’s your open invitation to go read as many interesting real estate and lifestyle related blogs and websites as possible, and assemble a collection of them that you would like to organize and share with your existing and potential clients. Digg, one of the most popular social bookmarking sites, is built around the idea that what one person finds interesting another person might also really dig… so find 50 or so sites, articles, videos, and blog posts you enjoy and find relevant to your market’s real estate or lifestyle and then organize them accordingly for your Digg followers.

Google Analytics
Let’s not forget that while website traffic statistics won’t generate visitors on their own, there’s no doubting how powerful knowing what your visitors are doing on your site and where they come from is. With Google Analytics, you can see precisely what sites your visitors are going to yours from, which can be really helpful in seeing what’s working and what’s not with your social networking efforts on Facebook, Twitter, Digg, YouTube, etc. So don’t forget to set up this incredible analytics tool as you’re busy on everything else.

Now that you’ve got some low-cost ideas for marketing your real estate business online, you may want to consider figuring out how to convert your visitors into leads once they get to you.

Tagged as: advertising, articles, blogging, business, education, general real estate, google, google adwords, google analytics, internet, internet marketing, internet-marketing-tips, Link Building, online marketing, ppc, real estate, real estate brokers, real estate companies, real-estate-agents, real-estate-marketing, realtors, search engine marketing, Search Engine Optimization, sem, web analytics

Marketing Plans for Small Budget

Attracting New Business On a Shoestring Budget
8 Inexpensive Marketing Strategies
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In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three marketing strategies to attract new business. However, there is a multitude of ways to drive new business to your door. Here are a few:

Networking. Networking is perhaps the most commonly used approach by small business owners. However, it is often poorly executed. Many people attend a networking function and take the wrong approach by trying to meet as many people as they can. They bounce from person to person, handing out business cards like it is an Olympic event and they are vying for the gold medal. They fail to realize that the most effective way to network is to cultivate relationships and give referrals to other members first.

Referrals. This marketing strategy places a close second in preferred methods of generating new business leads. The key here is to ensure that you take a proactive approach rather than a passive one. Instead of assuming that a satisfied client will refer someone to you, ask for that referral. Tell people who your ideal client is and ask for their help in finding these types of clients. The real estate agent who represented the seller when we bought our house sends us a card every year and reminds us that she loves referrals. It is not pushy, does not sound like she’s begging, and I’m confident it helps generate new leads.

Writing. This often under-utilized marketing strategy is an excellent way to become recognized as an industry expert. Every industry has trade magazines and most are hungry for good content. The Internet is also filled with websites and e-zines looking for material to send to their subscribers and customers. I now write at least one article every month and send it to more than two hundred publications. This marketing strategy alone has helped drive more traffic to my website more than anything else. It is sometimes challenging to come up with ideas and to write an 800 word article but the investment of time and effort is definitely worth it.

Newsletters. This is another powerful marketing strategy to keep your name in front of your customers and prospects. Provide key insight into business challenges and offer solutions to them. In other words, help your prospects and customers solve problems. Some newsletters are nothing more than advertising so be sure to provide valuable information to your customer. Although it is less expensive to send a newsletter electronically, you can issue it in paper format. A local real estate agent regularly sends out a one-page update of the housing market in our neighborhood. (More: Newsletters Are Smart Marketing.)

Cold calling. Without a doubt, this is usually the most challenging way to market a business - I know very few people who actually enjoy cold calling. However, it can be a good way to uncover qualified prospects in a relatively short period of time. Be sure to start your conversation with a good opening to capture the other person's attention. (See 10 Cold Calling Tips.)

Give free information. At the marketing workshop I attended, the facilitator suggested giving information to interested prospects. Using this marketing strategy on my website, I have quadrupled the number of subscribers to my newsletter in the last year. You do not need to give away all the information relevant to your product or service. Instead, offer information that will help your target market with their problems. For example, when people sign up to my e-zine, they receive a report that outlines 100 tips they can use to increase their sales.

Offer a guarantee. A concern many people have when changing suppliers is the risk associated with the change. They may not be completely satisfied with their existing supplier but the risk of choosing a supplier who may be worse can prevent them from changing. Eliminate this concern and offer a guarantee.

Advertising. This can be a great marketing strategy if you know how to create a good ad. The best marketers know that great sales copy is what makes the difference; I have experienced this first-hand. When I began selling my book on my website, I generated mediocre results for the first two years. I eventually changed the copy on my site and sales have soared every since. Glance through the ads in your trade magazine and you will quickly notice that most ads focus on the company's product features instead of on the customer's problem. Create a great ad by concentrating on the problem you can solve.

There are many other ways to market your business and generate new business leads. However, the marketing strategies I mention in this article are effective low- or no-cost options. Use them consistently and watch your sales grow.

Real Estate Marketing

What Is Your Real Estate Marketing Strategy?


Coming up with a solid action plan can become challenging when you have to evaluate what works, what doesn't, and what to maximize to bring the best results. We believe that to be able to put together a good marketing plan and turn it into an effective strategy it must begin with an evaluation process.

Pro Step Marketing is the only real estate strategy team that helps pull all your tools together and implement them into a unique marketing system.Our team will provide you personal, one-on-one strategy to take your web marketing to the next level. We will help you build your brand, understand the power of target marketing on your website, how to integrate your existing tools as well as IDX and how to be found on the major search engines.

Not sure what you should be evaluating and how to put it all together? That's where Pro Step Marketing comes in. We know 90% of today's industry tools and how to maximize them. From "Concept to Completion," Pro Step Marketing has created systems that set you apart from the typical results that real estate professionals get from the web.

Step 1: Vision and Target- A good marketing strategy to understand your business, where you want to grow your market share, take more listings and track your results. This creates a CLARITY of vision of what should be done and how it should be accomplished. We do a power call with you that is confidential and focused purely on your personal plan of attack. We are boutique in our services and feel that each person is different. That is why we take the time to really "GET YOU" and help you for the long term.

Step 2: Creating or Improving Your Brand - As the foundation of your marketing strategy, branding creates a visual identity for you that reflects your target market. We are strong at creative direction and coming up with how to position yourself in the marketplace that will allow you to step out from the ordinary and differentiate yourself from the sea of competitors. Depending on what we determine in Step 1 we can help you maximize your message and make sure that we are all on the same page.

Step 3: Carrying the Brand to all Marketing Channels - From print to web, we understand how to "smash" your brand across all your collateral material. Whether it's business cards, letterhead, listing flyers, online ads or website, our creative team will bring your brand to life and implement every component for you in design and creativity. Most importantly we know how to showcase your brand on the web effectively.

Step 4: Website Development - In Step 1, we critique and design your website navigation based off of your objectives, target marketing and integration of tools you have already invested in. We want to help you develop a design that incorporates your brand, common-sense navigation, unique IDX strategies and copy that engages the search engines. From target marketing to advanced IDX strategies - this is the engine of your marketing system!

Step 5: Interfusion Marketing Strategy and Search Engine Strategy - We will then strategize with you on how to maximize traffic to your site to build on your lead generation and then provide a game plan to accomplish that goal. We have proven tools from farming elements, to facebook strategies, craigs lists ads, and media advertising pieces that will "kick up" lead generation. Developing a great, lead-generating website doesn't happen overnight, but we can implement an advanced search engine optimization strategy that includes writing content, doing manipulation for keywords, link enhancement and blogging to make sure your site is at the top of the search engine rankings and stays there!

Step 6: First Priority Service - The most unique service from any web strategy company, we want to support you for the long term. After all, we have taken the time in the beginning to understand your target and where you want to grow for the long term. Our clients can retain our services in blocks of hours ranging from 5,10 hours to even 40 hours to keep their marketing system in peak performance mode without having to hire a full time salaried marketing director. We will keep you ahead of the competition; able to make ongoing changes to your marketing system and track your measurable results. The real estate industry constantly evolves, and we will continue to tweak your system to ensure you stay on top of industry trends and resources.

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